 
 TopChip
- Born From Demand
TopChip is a fun, point scoring game played in a high quality
environment which can be enjoyed by all members of the family. The game is played
from high-tech driving bays with real golf clubs and premium golf balls. Players
aim to score points by chipping the golf balls into targets set in a 25 metre
outfield.
TopChip uses the revolutionary I.D. Ball System
invented by World Golf Systems to identify each player
and the golf balls they hit and to record the points scored. The player's results
are displayed on a monitor in each bay and also on a leader board creating a fun
and competitive atmosphere.
TopChip has attracted the attention of major businesses including Volvo, who
asked if a scaled down version of TopGolf could be created
as a promotional attraction. TopChip was developed from this demand and has been
refined, creating a new attraction that can complement any retail or leisure environment.
It's
Easy to Play
TopChip is quick and easy to play, for individuals or in
teams. Each game comprises:
- Low cost fee, per person per game
- Ten I.D.Balls
- Free club hire
- 4 minute slots per player
- Free game score printout
- Free entry onto leaderboard
- Daily/weekly/monthly and event sponsored prizes
The rules for playing and scoring in TopChip are very straightforward:
- A game consists of 10 balls.
- The object of the game is to hit each of the targets numbered 1 to 9 and
then the hole-in-one.
- The player with the highest score will be deemed the winner.
The maximum score is 250.
- Targets 1 to 9 can be hit in any order (although a BONUS score will be awarded if they are hit in the correct order).
- Each target should be hit once.
- The centre zone of each target scores double (e.g. hole 8 scores
16 points for the centre zone).
- Once a target has been hit, no points will be awarded if it is hit again.
- After each scoring shot the next ball will count double.
- Points will be deducted if your ball goes into a hazard.
- The hole-in-one counts only for the 10th ball and is worth 50 points.
Consumer
Reaction
The following comments have been made by players of TopChip:
 I
didn't know how to play [golf], but this was really good fun.
 My
colleagues have been trying to get me out on the
golf course for quite a few months now, so I thought
I'd come and give this a go.
I
thought it was good fun.
Very addictive, that's why I'm back again today.
This
is my first attempt [at TopChip].
One of my friends just got fourth on the leader board,
so there's a bit of pressure on.
The TopChip
Experience
In April 2003 Volvo Cars UK, approached World Golf Systems
with a request for the company to create a concept called 'Urban Golf Challenge'.
TopChip was born out of this partnership with the creation of a compact version of TopGolf with a small outfield
and five targets using the same I.D.Ball System technology, and of course real
golf clubs and real golf balls! Volvo's 16 year association with professional
golf has been one of the most successful commercial partnerships in sporting history.
Supporting tournaments such as the Volvo PGA Championship and the Volvo Masters
Andalusia has provided huge international media coverage and a sharp commercial
focus. Implementing TopChip for their Urban Golf Challenge enabled Volvo to extend
their established association with golf by providing those with a passive interest
in the sport and those who had never played, the  opportunity to pick up a club
and have a go.
The Broadgate Arena, in the City of London was the venue for the first Volvo
Urban Golf Challenge, which ran for 5 days in June 2003. Over 4000 of the City's
frustrated golfers entered to compete for prizes supplied by Volvo, TopGolf, Ping
and Galvin Green. With PGA professionals on hand to provide tuition, many who
had never played before were also eager to play the game. The response was so overwhelming that Volvo commissioned WGS to provide a mobile version of the game for use at the Volvo PGA Championship at Wentworth in May 2004. An inflatable structure was used to house the outfield and four bays.
Licensing Information
The
TopChip Market
TopChip is an active leisure business based on golf that
appeals to everyone, is affordable and can provide a unique additional attraction
to the customers of large shopping malls, resorts, theme parks, sports centres
and golf facilities. The financial opportunity from investing in TopChip is
very attractive.
TopChip is the ideal commercial opportunity to break into the growing active
leisure market.
- Affordable investment
- Unique attraction
- Simple and low cost to manage
- Flexible site size (e.g. tennis court sized outfield)
- High return on investment for well located sites
Licensing the product can provide you with a TopChip Game Centre specifically
designed to fit the space you have available. Along with the installation and
maintenance of the Game Centre, you are provided with membership management software
and staff training.
If you would like more information about TopChip, please contact us.
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