 
 Site
Requirements
TopGolf facilities typically include a 40 - 300 bay range and are likely to
incorporate teaching, food and beverage, retail, putting, the short game, amusements,
corporate events, children's parties and other activities associated with leisure
facilities.
Typical Site Overview
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- Site area capable of accommodating the desired target layout. This is
normally 7+ acres but could be more compact in a city centre location.
- Appropriate building to incorporate, as a minimum, reception, toilets and
retail area that will ideally include food and beverage, golf equipment sales
and tuition facilities.
- High-density population (at least 500k within 30 minutes drive-time).
- The bays should ideally face in a direction which minimises the amount of
time that users will be facing into direct sunlight.
- Easy access from main roads.
- Alcohol / gaming licence (if appropriate).
- The provision of car parking for typically 2 cars per bay (minimum).
- Utilities - gas, water, electricity.
- Relevant planning permission especially to accommodate floodlighting, fencing,
artificial turf.
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Aerial view of a typical
TopGolf Game Centre
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Capital
Requirements
Potential licensees must demonstrate that they have funding
available for the territory under consideration. Single unit development will
be considered in exceptional circumstances, although WGSG is primarily seeking
developers of multi-site operations across a territory rather than one-off locations.
A prospective licensee must provide their own financing and
demonstrate the ability to capitalise a project on a financially sound basis.
There is no standard answer to the question "How much will it cost to
build a TopGolf Game Centre?". The required investment for new sites and
conversions will differ for every individual location due to several variables:
- The size, layout and fit-out of the main building, including the number of
covers in the restaurant and the size of the retail outlet.
- Local architect, planning and engineering cost conditions.
- Ground conditions and landscaping requirements.
- Any existing driving range facilities which can be adapted.
The development costs for a new construction (including outfield, fencing,
lighting, quality reception, retail, food and beverage areas, bay structure and
fit out, parking, signage, contractors fees etc.) is between £3m and £4m
based on UK costs. This is a preliminary guide only and is based on a 60 bay TopGolf facility. This includes the cost of the I.D.
Ball equipment and installation costs
(UK standard).
Costs are based on a main building with space for Reception, food and beverage
and golf retail shop up to 10,000sq ft. The square footage required will vary
with your building design, with 10,000sq ft being an average size facility.
All costs are based on UK experience.
Conversions of existing driving ranges will require the outfield
to be developed with targets, preferably re-surfaced with artificial turf and I.D.
Ball System equipment installed in the targets, bays and Reception. The bays
and building will need some changes to accommodate the equipment and add TopGolf
signage.
The total development cost should be approximately £1.5m - £2m
based on UK costs. The resulting increase in ball revenue from the introduction
of TopGolf should match or exceed the investment returns of a new Centre.
In addition to the capital requirements, development and license
fees are payable on each site, along with ongoing royalty and maintenance
fees.
Operational
Requirements
WGSG provides a comprehensive training programme to its licensees. This includes
hands-on training at a TopGolf facility and workshop training. Once trained, management
and operational staff will have a full understanding of how a TopGolf
Game Centre functions and be able to operate all elements of the I.D. Ball System; operate
the TopGolf Game Centre following outline procedures from cash handling to customer
service; and understand the help manuals provided. Maintenance staff will have
a clear idea of ball handling procedures, preventative maintenance and routine
maintenance.
WGSG believes that as a leisure business one of the key factors relating to
the success of the concept is the investment in staff. A first class operational
team is therefore essential to the smooth running of a TopGolf
Game Centre.
If you are able to meet the requirements for a TopGolf site or licensing agreement
and would like to know more, please complete our Online Form or contact us.
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